Are all e-customers alike? (2007)
Jens Hørlück, Jan Larsen, Lars Kai Hansen, Torben Christiansen
Contemporary marketing is based on an idea that life-style determines activity patterns. Based on these ideas, customers are segmented and marketing activity is based on these segments. In relation...
Rask, Morten, Kræmmergaard, Pernille, Hørlück, Jens, Rose, Jeremy
The book provides seven practical examples of how Danish companies implemented new information technology in order to transform their internal and external business processes. The purpose is to share...