M. Zeelenberg

Details der Publikationsliste

Zeitraum

1994 - 2010

Anzahl

182

Co-Autoren

When demand accelerates demand: Trailing the bandwagon (2009)

Herpen, E., Van, Pieters, F.G.M., Zeelenberg, M.

Consumers generally prefer scarce products, which has been related to their exclusiveness. Currently scarce products, however, are not necessarily exclusive, but could be scarce because many other...

When Less Sells More and When it Does Not: Scarcity Causing Snob versus Bandwagon Effects (2008)

Herpen, E., Van, Pieters, F.G.M., Zeelenberg, M.

Whereas product scarcity is generally thought to enhance product preference and choice, this research distinguishes two different routes of scarcity effects and reveals that scarcity can also...

How Product Scarcity Impacts on Choice: Snob and Bandwagon Effects (2005)

Herpen, E., Van, Pieters, F.G.M., Zeelenberg, M.

The value of products is not only determined by the utility that consumersderive from the products¿ attributes and their functional consequences, but has animportant social component as well....