Patrick de Pelsmacker

Advergames : the impact of brand prominence and game repetition on brand responses (2009)

Cauberghe, Veroline, De Pelsmacker, Patrick

Simultaneous exposure to a program and advertising content in an interactive context: Perceptual and semantic interference and reinforcement (2009)

Cauberghe, Veroline, De Pelsmacker, Patrick, Janssens, Wim

Fear, threat and efficacy in threat appeals: message involvement as a key mediator to message acceptance (2009)

Cauberghe, Veroline, De Pelsmacker, Patrick, Janssens, Wim, Dens, Nathalie

Fear, threat and efficacy in threat appeals: message involvement as a key mediator to message acceptance (2009)

Cauberghe, Veroline, De Pelsmacker, Patrick, Janssens, Wim

Relationship quality and the theory of planned behavior models of behavioral intentions and purchase behavior (2009)

De Cannière, Marie Hélène, De Pelsmacker, Patrick, Geuens, Maggie

Research in advertising : message, medium and context (2009)

De Pelsmacker, Patrick, Dens, Nathalie

Effects of scarcely dressed models in advertising on body esteem for Belgian men and women (2009)

Dens, Nathalie, De Pelsmacker, Patrick, Janssens, Wim

We explore how more revealing displays of models' bodies in advertising impact individuals' body esteem. The first study exposed a snowball sample of 215 Belgian men and women starting from a...

Extension attitude and feedback effects in response to extension advertising: the moderating role of product and brand symbolism (2009)

Dens, Nathalie, De Pelsmacker, Patrick

Incidence and characteristics of brand placement on Belgian prime time television (2009)

Wouters, Marijke, De Pelsmacker, Patrick

Regulatory focus and the impact of Alzheimer's disease health messages (2009)

Lewi, M., De Pelsmacker, Patrick

The impact of threat messages in an interactive multimedia environment (2009)

Cauberghe, Veroline, De Pelsmacker, Patrick

Catch them or loose them: reclame-effectiviteit van interactieve spots op interactieve digitale TV (2009)

Cauberghe, Veroline, De Pelsmacker, Patrick

The effect of prime, frame and dead-relatedness in threat appeals on ad evoked fear and message credibility (2009)

Janssens, Wim, De Pelsmacker, Patrick, Cauberghe, Veroline

Impact of an Interactive Anti-Speeding Threat Appeal. How Much Fear is too Much? (2009)

Panic, Katarina, Cauberghe, Veroline, De Pelsmacker, Patrick

In an experimental design with 213 participants, the impact of an interactive TV public service announcement (PSA) containing a threat appeal for anti-speeding behaviour was examined on feelings of...

Attitudes and self-reported behavior of patients, doctors, and pharmacists in New Zealand and Belgium toward direct-to-consumer advertising of medication. (2008)

DENS, N, EAGLE, LC, De Pelsmacker, Patrick

The impact of banners on digital television : the role of program interactivity and product involvement (2008)

Cauberghe, Veroline, De Pelsmacker, Patrick

Export intensity and the competitive intelligence of exporting companies: Evidence from South Africa (2008)

CUYVERS, L, DUMONT, M, VIVIERS, W, De Pelsmacker, Patrick, MULLER, ML, JEGERS, M, ...

Marketing Research with SPSS (2008)

JANSSENS, W, Wijnen, Katrien, De Pelsmacker, Patrick, Van Kenhove, Patrick

Advertising for extensions: the moderating role of extension type, product type, and type of advertising appeal on extension evaluation (2008)

DENS, N, De Pelsmacker, Patrick

Adoption of digital TV by advertising professionals: a longitudinal extension of the theory of planned behaviour (2008)

CAUBERGHE, V, De Pelsmacker, Patrick

The impact of banners on interactive digital television. The role of programme interactivity and product category involvement (2008)

CAUBERGHE, V, De Pelsmacker, Patrick

Segmentation of the advertising audience (2008)

De Pelsmacker, Patrick

Belgian advertisers' perceptions of interactive digital TV as a marketing communication tool (2008)

Cauberghe, Veroline, De Pelsmacker, Patrick

Marketingcommunicatie (2008)

De Pelsmacker, Patrick, Geuens, Maggie

The advertising impact of an interactive TV program on the recall of an embedded commercial (2008)

Cauberghe, Veroline, De Pelsmacker, Patrick

Competitive intelligence: construct exploration, validation and equivalence (2008)

SAAYMAN, A, PIENAAR, J, De Pelsmacker, Patrick, VIVIERS, W, CUYVERS, L, MULLER, ML, ...

The impact of two way communication and user control in a television program on the embedded ad and brand recall (2008)

Cauberghe, Veroline, De Pelsmacker, Patrick

Belgian advertisers' perceptions of interactive digital TV as a marketing communication tool (2008)

Cauberghe, Veroline, De Pelsmacker, Patrick

Telescopic ads on interactive digital television (2008)

Cauberghe, Veroline, De Pelsmacker, Patrick

Interactive television context and advertising recall (2008)

Cauberghe, Veroline, De Pelsmacker, Patrick

How attitude toward the extension mediates parent brand feedback effects for line and brand extensions in response to extension advertising (2008)

Dens, Nathalie, De Pelsmacker, Patrick

Simultaneous exposure to television programming and advertising content in an interactive context: perceptual and semantic interference and reinforcement (2008)

Cauberghe, Veroline, De Pelsmacker, Patrick

Catch them or loose them! Reclame-effectiviteit van Interactieve spots op Interactieve, Digitale TV (2008)

Cauberghe, Veroline, De Pelsmacker, Patrick

Exploring consumer reactions to incongruent mild disgust appeals (2008)

Dens, Nathalie, De Pelsmacker, Patrick, Janssens, Wim

Effects of nudity in advertising on consumers' body esteem (2008)

Dens, Nathalie, De Pelsmacker, Patrick, Janssens, Wim

Ad and brand responses to incongruent mild disgust appeals (2008)

Dens, Nathalie, De Pelsmacker, Patrick, Janssens, Wim

The effectiveness of telescopic TV ads delivered via interactive digital TV: the impact of the amount of information and the level of interactivity on brand responses (2008)

Cauberghe, Veroline, De Pelsmacker, Patrick

I like the ad, but what brand was it for? The moderating influence of advertising strategy, branding strategy, and product involvement on brand and USP recall (2008)

Dens, Nathalie, De Pelsmacker, Patrick

The role of fear, threat and efficacy in threat appeals : putting fear back in the danger control response (2008)

Cauberghe, Veroline, De Pelsmacker, Patrick

Adoption of digital TV by advertising professionals: a longitudinal extension of the theory of planned behaviour (2008)

Cauberghe, Veroline, De Pelsmacker, Patrick

The impact of banners on interactive digital TV: the role of programme interactivity and product category involvement (2008)

Cauberghe, Veroline, De Pelsmacker, Patrick

The effect of norms, attitudes and habits on speeding behavior: Scale development and model building and estimation (2007)

De Pelsmacker, Patrick, JANSSENS, W

Advergames: the impact of brand prominence and repetition on brand responses (2007)

CAUBERGHE, V, De Pelsmacker, Patrick

The differential effects of scarcely dressed male and female models in advertising (2007)

DENS, N, De Pelsmacker, Patrick, JANSSENS, W

Parental attitudes towards advertising to children and restrictive mediation of children’s television viewing in Belgium (2007)

DENS, N, De Pelsmacker, Patrick, EAGLE, L

A model for fair trade buying behaviour: The role of perceived quantity and quality of information and of product-specific attitudes (2007)

De Pelsmacker, Patrick, JANSSENS, W

Let the games begin. De impact van merkintegratie en het herhaald spelen van een advergame op merkreacties (2007)

CAUBERGHE, V, De Pelsmacker, Patrick

Welke reclame voor nieuwe producten ? Het verschil tussen extensies en nieuwe merken (2007)

DENS, N, De Pelsmacker, Patrick

Being There or Being Lost? The Context Effects of TV Programme Induced Interactivity on Advertising. Responses and the Moderating Role of Need for Cognition (2007)

CAUBERGHE, V, De Pelsmacker, Patrick, Geuens, Maggie

The effect of mixed emotions in advertising: the moderating role of discomfort with ambiguity (2007)

JANSSENS, W, De Pelsmacker, Patrick

Marketing Communications: A European Perspective (3rd edition) (2007)

De Pelsmacker, Patrick, Geuens, Maggie

The effectiveness of telescopic TV ads delivered via IDTV: the impact of the amount of information and the level of interactivity on brand responses (2007)

CAUBERGHE, V, De Pelsmacker, Patrick

Fair-trade buying behaviour by Oxfam World Shop customers. (2007)

JANSSENS, W, De Pelsmacker, Patrick

Advertising and Branding Strategies for New Product Introductions (2007)

DENS, N, De Pelsmacker, Patrick

Being there or being lost. TV program embedded interactivity and advertising responses (2007)

De Pelsmacker, Patrick, CAUBERGHE, V

The impact of two way communication and user control in a television program on the embedded ad and brand recall (2007)

CAUBERGHE, V, De Pelsmacker, Patrick

Ad and brand responses to incongruent mild disgust appeals (2007)

DENS, N, De Pelsmacker, Patrick, JANSSENS, W

Effects of nudity in advertising on consumers’ body esteem (2007)

DENS, N, De Pelsmacker, Patrick, JANSSENS, W

Let the Games Begin! De impact van merkintegratie en het herhaald spelen van een advergame op merkreacties (2007)

Cauberghe, Veroline, De Pelsmacker, Patrick

Fear appeal in traffic safety advertising : the mediating role of medium context, trait anxiety, and differences between drivers and non-drivers (2007)

Janssens, Wim, De Pelsmacker, Patrick

Opportunities and tresholds of advertising on interactive digital TV: a view from advertising professionals (2006)

CAUBERGHE, V, De Pelsmacker, Patrick

Fair trade beliefs, attitudes and buying behaviour of Belgian consumers (2006)

De Pelsmacker, Patrick, JANSSENS, W, STERCKX, E, MIELANTS, C

Marketing ethical products: what can we learn from fair-trade consumer behaviour in Belgium? (2006)

De Pelsmacker, Patrick, JANSSENS, W, MIELANTS, C, STERCKX, E

How do people react to mixed emotions in an ad/medium context setting? The moderating role of discomfort with ambiguity (2006)

JANSSENS, W, De Pelsmacker, Patrick

Direct-to-consumer advertising of medication: the views of patients, doctors and pharmacists in New Zealand and Belgium (2006)

DENS, N, EAGLE, L, De Pelsmacker, Patrick

naam Marketing and communication in Belgian companies: past, present and future (2006)

De Pelsmacker, Patrick, DENS, N, JANSSENS, W

Belgian advertisers’ perceptions of interactive digital TV as a marketing communication tool (2006)

CAUBERGHE, V, De Pelsmacker, Patrick

Multiple cognitive priming and framing effects (2006)

JANSSENS, W, De Pelsmacker, Patrick

Parental attitudes towards food advertising to children and their impact on attitudes toward regulatory measures: a comparative study of New Zealand and Belgium (2006)

DENS, N, De Pelsmacker, Patrick, EAGLE, L

Convictions, attitudes et comportement d’achât des consommateurs belges face au commerce équitable (2006)

De Pelsmacker, Patrick, JANSSENS, W, STERCKX, E, MIELANTS, C

Patiënten, huisartsen en apothekers over reclame voor geneesmiddelen: een vergelijkende studie tussen België en Nieuw Zeeland (2006)

DENS, N, De Pelsmacker, Patrick, HELSLOOT, L

Explicit and implicit determinants of ethical consumerism (2006)

Vantomme, Delphine, Geuens, Maggie, De Houwer, Jan, De Pelsmacker, Patrick

Does a medium context have a priming or an interference effect? It depends on how you look at it. (2006)

JANSSENS, W, De Pelsmacker, Patrick, Geuens, Maggie

Opportunities and thresholds of advertising on interactive digital TV : a view from advertising professionals (2006)

Cauberghe, Veroline, De Pelsmacker, Patrick

Marktonderzoek, methoden en toepassingen (2006)

De Pelsmacker, Patrick, Van Kenhove, Patrick

Marketingcommunicatie (2005)

De Pelsmacker, Patrick, Geuens, Maggie

Docentenhandleiding: Marketingcommunicatie (2005)

De Pelsmacker, Patrick, Geuens, Maggie, VAN WINKEL, K

A model of fair-trade buying behaviour (2005)

JANSSENS, W, De Pelsmacker, Patrick, MIELANTS, C

Integrated Marketing Communications: a Reader (2005)

KITCHEN, P, De Pelsmacker, Patrick, SHULTZ, D, EAGLE, L

Consumer preferences for the marketing of ethically labelled coffee (2005)

De Pelsmacker, Patrick, JANSSENS, W, STERCKX, E, MIELANTS, C

Do consumers care about ethics? Willingness to pay for fair-trade coffee (2005)

De Pelsmacker, Patrick, DRIESEN, L, Rayp, Glenn

Advertising for new and existing brands: the impact of media context and type of advertisement (2005)

De Pelsmacker, Patrick, JANSSENS, W

Emotional of informative? Creative or boring? The effectiveness of different types of radio commercials. (2005)

De Pelsmacker, Patrick, JANSSENS, W

De bomen en het bos. Ethische labels als communicatie-instrument (2005)

De Pelsmacker, Patrick, JANSSENS, W

The effect of mixed emotions in advertising: the moderating role of discomfort with ambiguity (2005)

JANSSENS, W, De Pelsmacker, Patrick

Foundations of Marketing Communications: A European Perspective (2005)

De Pelsmacker, Patrick, Geuens, Maggie

Instructor’s Manual: Foundations of Marketing Communications: A European Perspective (2005)

De Pelsmacker, Patrick, Geuens, Maggie, VAN WINKEL, K

Implicit attitudes toward green consumer behaviour (2005)

Vantomme, Delphine, Geuens, Maggie, De Houwer, Jan, De Pelsmacker, Patrick

Is there a future for Advertising on IDTV? (2005)

Cauberghe, Veroline, De Pelsmacker, Patrick

Do consumers care about ethics? Fair trade labels and coffee buying intentions (2004)

De Pelsmacker, Patrick, DRIESSEN, L, Rayp, Glenn

Developing scales to measure the response of individuals to speeding (2004)

De Pelsmacker, Patrick, JANSSENS, W

Fear appeals in traffic safety Advertising - the moderating role of context, advice, duality and anxiety (2004)

JANSSENS, W, De Pelsmacker, Patrick, BULKMANS, L

Explicit and implicit attitudes towards advertisements portraying men in different roles (2004)

Vantomme, Delphine, Geuens, Maggie, De Houwer, Jan, De Pelsmacker, Patrick

Marketing Communications, A European Perspective (2004)

De Pelsmacker, Patrick, Geuens, Maggie

Instructor's manual: Marketing Communications (2004)

De Pelsmacker, Patrick, Geuens, Maggie, VAN WINKEL, K

Wie is bang van fear appeals? Angstaanjagende boodschappen in de reclame (2004)

De Pelsmacker, Patrick, JANSSENS, W

Fair trade beliefs, attitudes and buying behaviour of Belgian consumers (2004)

De Pelsmacker, Patrick, JANSSENS, W, STERCKX, E, MIELANTS, C

Competitive intelligence: differences between Sout Africa and Flanders (2004)

De Pelsmacker, Patrick, VIVIERS, W, SAAYMAN, A, MULLER, M, CUYVERS, L, JEGERS, M

Integrated Marketing Communications: a Primer (2004)

KITCHEN, P, De Pelsmacker, Patrick

The effect of mixed emotions in advertising: the moderating role of discomfort with ambiguity (2004)

JANSSENS, W, De Pelsmacker, Patrick

Implicit Attitudes toward Green Consumer Behavior (2004)

Vantomme, Delphine, Geuens, Maggie, De Houwer, Jan, De Pelsmacker, Patrick

Gemengde emoties in reclame: brengen ze ons in verwarring of werken ze beter? (2004)

De Pelsmacker, Patrick, JANSSENS, W

The importance of media planning, ad likeability and brand position for ad and brand recognition in radio spots (2004)

De Pelsmacker, Patrick, Geuens, Maggie, Vermeir, Iris

Zijn ethische proposities aantrekkelijk? Hoe kopen consumenten producten met een fair-trade label? (2003)

De Pelsmacker, Patrick, JANSSENS, W, Rayp, Glenn

Family Structure as a Moderator of Parent-Child Communication about Consumption (2003)

Geuens, Maggie, De Pelsmacker, Patrick, MAST, G

Marketingá Komunikace (2003)

De Pelsmacker, Patrick, Geuens, Maggie

Marktonderzoek, methoden en toepassingen. (2002)

De Pelsmacker, Patrick, Van Kenhove, Patrick

The impact of media context-ad similarity and media context appreciation on advertising effectiveness (2002)

De Pelsmacker, Patrick, Geuens, Maggie

Media context and advertising effectiveness: The role of context appreciation and context/ad similarity. (2002)

De Pelsmacker, Patrick, Geuens, Maggie, ANCKAERT, P

Environmentally friendly behaviour with respect to air pollution: the role of environmental knowledge, concern and perceived behavioural control (2002)

De Pelsmacker, Patrick, JANSSENS, W, Geuens, Maggie

Developing a Short Affect Intensity Scale. (2002)

Geuens, Maggie, De Pelsmacker, Patrick

The moderating role of need for cognition on responses to humorous appeals. (2002)

Geuens, Maggie, De Pelsmacker, Patrick

Validity and reliability of scores on the reduced emotional intensity scale. (2002)

Geuens, Maggie, De Pelsmacker, Patrick

Attitudes of school directors towards in-school marketing: An exploratory study. (2002)

Geuens, Maggie, De Pelsmacker, Patrick, MAST, G

Family structure as a moderator of parent-child communication about consumption (2002)

Geuens, Maggie, MAST, G, De Pelsmacker, Patrick

Children's influence on family purchase behavior: the role of family structure (2002)

Geuens, Maggie, MAST, G, De Pelsmacker, Patrick

Impact of playground communication on environmental friendliness: An exploratory study (2002)

JANSSENS, W, Geuens, Maggie, De Pelsmacker, Patrick

Emotional and rational advertising messages in positive and negative Polish media contexts (2002)

MAISON, D, De Pelsmacker, Patrick, Geuens, Maggie

The effectiveness of emotional and rational advertising messages in positive and negative contexts (2002)

MAISON, D, De Pelsmacker, Patrick, Geuens, Maggie

Marktonderzoek met SPSS: statistische verwerking en interpretatie. (2002)

Wijnen, Katrien, JANSSENS, W, De Pelsmacker, Patrick, Van Kenhove, Patrick

The role of humor in the persuasion of individuals varying in need for cognition. (2002)

Geuens, Maggie, De Pelsmacker, Patrick

The impact of consumer characteristics and campaign related factors on brand confusion in print advertising (2001)

BRENGMAN, Malaika, Geuens, Maggie, De Pelsmacker, Patrick

The impact of consumer characteristics and campaign related factors on brand confusion in print advertising (2001)

BRENGMAN, Malaika, Geuens, Maggie, De Pelsmacker, Patrick

The ethical dimensions of decision processes of employees. (2001)

ROOZEN, I, De Pelsmacker, Patrick, BOSTYN, F

The impact of consumer characteristics and campaign related factors on brand confusion in print advertising. (2001)

BRENGMAN, M, Geuens, Maggie, De Pelsmacker, Patrick

Advertising in Belgium (2001)

De Pelsmacker, Patrick

Context is de key: media-context en reclame-effectiviteit (2001)

De Pelsmacker, Patrick, Geuens, Maggie, ANCKAERT, P

Explanatory factors of recognition and correct brand recall of radio commercials (2001)

De Pelsmacker, Patrick, Geuens, Maggie, GHESQUIÈRE, H

DHL keeps your promises (Case) (2001)

De Pelsmacker, Patrick, Geuens, Maggie

De senior als consument en als marketingdoelgroep (2000)

De Pelsmacker, Patrick

Message modality and message effectiveness (2000)

De Pelsmacker, Patrick, ANCKAERT, P

Emotional appeals and information cues in Belgian Magazine Advertisements (2000)

De Pelsmacker, Patrick, Geuens, Maggie

Consumer lifestyle segments and environmental communication strategies (2000)

De Pelsmacker, Patrick, ROOZEN, I

Ethiek als een dimensie in het beslissingsproces van een onderneming : een literatuuroverzicht. (2000)

MIELANTS, C, ROOZEN, I, De Pelsmacker, Patrick, BOSTYN, F

Polish and Belgian consumers perception of environmentally friendly behaviour. (2000)

ROOZEN, I, De Pelsmacker, Patrick

The advertising effectiveness of different levels of intensity of humour and warmth and the moderating role of top of mind awareness and degree of product use. (1999)

De Pelsmacker, Patrick, Geuens, Maggie

De invloed van milieubesef op milieuvriendelijk gedrag. (1999)

ROOZEN, I, De Pelsmacker, Patrick

Affect intensity revisited: Individual differences and the communication effects of emotional stimuli. (1999)

Geuens, Maggie, De Pelsmacker, Patrick

Wordt reclame steeds emotioneler? (1999)

De Pelsmacker, Patrick, Geuens, Maggie

De consumentenbarometer (1998)

VAN DEN BERGH, Jan, De Pelsmacker, Patrick, Anckaert, P.

De consumentenbarometer (1998)

VAN DEN BERGH, Jan, De Pelsmacker, Patrick, Anckaert, P.

Irritation, product type, consumer characteristics and advertising effectiveness (1998)

De Pelsmacker, Patrick, ANCKAERT, R

Promoting services (1998)

De Pelsmacker, Patrick

Advertising Characteristics and the Attitude towards the Ad - A Study of 100 Likeable TV Commercials. (1998)

De Pelsmacker, Patrick, DECOCK, B, Geuens, Maggie

Different Markets, Different Communication Strategies? A Comparison of the Communication Effects of Alcohol Advertisements in Belgium and Poland. (1998)

De Pelsmacker, Patrick, Geuens, Maggie

Televisiekijkgedrag, programmavoorkeur en persoonlijkheidskenmerken. (1998)

De Pelsmacker, Patrick, Geuens, Maggie

Het verband tussen reclame-inhoud en reclame-effectiviteit. (1998)

De Pelsmacker, Patrick, Geuens, Maggie

The Advertising Effectiveness of Different Levels of Intensity of Humour and Warmth and the Moderating Role of Affect Intensity (1998)

De Pelsmacker, Patrick, Geuens, Maggie

Affect Intensity, Need for Cognition and Television Viewing Behaviour and Preferences (1998)

Geuens, Maggie, De Pelsmacker, Patrick

Feelings Evoked by Warm, Erotic, Humorous or Non-Emotional Print Advertisements for Alcoholic Beverages. (1998)

Geuens, Maggie, De Pelsmacker, Patrick

Need for Cognition and the Moderating Role of the Level of Intensity of Warm and Humorous Advertising Appeals. (1998)

Geuens, Maggie, De Pelsmacker, Patrick

Droge billetjes en andere verhalen - irritatie in reclame (1997)

De Pelsmacker, Patrick

De houding van de consument tegenover communicatie (1997)

De Pelsmacker, Patrick

Wordt reclame steeds emotioneler ? (1997)

De Pelsmacker, Patrick, Geuens, Maggie

Emotional appeals and information cues in Belgian magazine advertisements. (1997)

De Pelsmacker, Patrick, Geuens, Maggie

Inhoudelijke verscheidenheid van tijdschriften- en televisiereclame in België (1997)

De Pelsmacker, Patrick, JEGERS, M

Affect Intensity and the General Attitude Towards Advertising (1997)

De Pelsmacker, Patrick, Geuens, Maggie

The Changing World of Marketing Communications (1997)

De Pelsmacker, Patrick, Geuens, Maggie

Wordt reclame steeds emotioneler? (1997)

De Pelsmacker, Patrick, Geuens, Maggie

Product Category Involvement and the Reaction of Belgian and Polish Consumers to Different Advertising Appeals. (1997)

Geuens, Maggie, De Pelsmacker, Patrick

The Influence of Affect Intensity, Affective Orientation and Need for Emotion on Affective and Cognitive Responses to Warm, Erotic and Humorous Advertising Appeals (1997)

Geuens, Maggie, De Pelsmacker, Patrick

Marktonderzoek : mensen liegen (1996)

De Pelsmacker, Patrick, Van Kenhove, Patrick

The communication effects of provocation in print advertising. (1996)

De Pelsmacker, Patrick

De effectiviteit van emotionele reclame. (1996)

De Pelsmacker, Patrick, Geuens, Maggie

The Communication Effects of Warmth, Eroticism and Humour in Alcohol Advertisements. (1996)

De Pelsmacker, Patrick, Geuens, Maggie

De analyse van het informatiebeleid van de gemeente - een gevalstudie van de stad Lier (1996)

Geuens, Maggie, DEKEERSMAECKER, M, De Pelsmacker, Patrick

Het organiseren van een bevraging en het opstellen van een vragenlijst (1995)

De Pelsmacker, Patrick, Geuens, Maggie

A decision support model for the planning and assessment of export promotion activities - the Belgian case (1995)

De Pelsmacker, Patrick, CUYVERS, L, Rayp, Glenn, ROOZEN, I

Japanese and Western Companies in Belgium : A Quantitative Analysis of Management Styles in Belgium (1995)

De Pelsmacker, Patrick, CUYVERS, L, Rayp, Glenn

A decision support model for the planning and the assessment of export promotion activities : the Belgian case (1995)

Cuyvers, Ludo, De Pelsmacker, Patrick, Rayp, Glenn, Roozen, Irene

A Decision Support Model for the Planning and the Assessment of Export Promotion Activities : the Belgian Case (1993)

CUYVERS, L, De Pelsmacker, Patrick, Rayp, Glenn, ROOZEN, I

Marketing, Expenditure and Quality-Adjusted Price Effects on Market Share Evolution in a Segmented Belgian Car Market (1972-81).

De Pelsmacker, Patrick

Relationship Quality and the Theory of Planned Behavior models of behavioral intentions and purchase behavior

De Cannière, Marie Hélène, De Pelsmacker, Patrick, Geuens, Maggie

Using real-life purchase behavior data of apparel and survey information, this study compares the Relationship Quality and the Theory of Planned Behavior models. The attitude towards the buying...

Likeability. Wat maakt TV-spots aantrekkelijk?, Diegem, Kluwer Business Press, 1999.

DECOCK, B, De Pelsmacker, Patrick

Marketing Communications. Financial Times/Prentice Hall, London, 2001, 509 pp.

De Pelsmacker, Patrick, Geuens, Maggie

Marktonderzoek, methoden en toepassingen, Garant, 1994,737 p.

De Pelsmacker, Patrick, Van Kenhove, Patrick

De perceptie van de Vlaamse economische en handelsvertegenwoordigers in het buitenland over sterkten en zwakten van de Belgische exporteurs, lokale handelsbelemmeringen, gewenste exportpromotie, en groeiende en krimpende exportmarkten. RUCA, 1995, nr . 6.

CUYPERS, L, De Pelsmacker, Patrick

The communication effects of warmth, eroticism and humour in alcohol advertisements. RUCA, 1995, nr. 7.

De Pelsmacker, Patrick, Geuens, Maggie

De effectiviteit van provocerende reclame.

De Pelsmacker, Patrick

Research Center voor Marketing Communicatie, De Vlerick School voor Management, Universiteit Gent, 1995, nr. 1.

De Pelsmacker, Patrick

The communication effects of provocation in print advertising campaigns.

De Pelsmacker, Patrick

Research Center voor Marketing Communicatie, De Vlerick School voor Management, Universiteit Gent, 1995, nr. 2.

De Pelsmacker, Patrick

Feelings evoked by warmth, eroticism and humour in alcohol advertisements. RUCA, 1995, nr. 8.

GEUENS, M, De Pelsmacker, Patrick

Management voor een levenskunstenaar. Liber Amicorum Emile Vanlommel, Garant, Leuven/Apeldoorn, 1997.

De Pelsmacker, Patrick, JEGERS, M

Advertising content and irritation : a study of 226 TV commercials'. Journal of International Consumer Marketing, vol. 10, nr. 4, 1998, ongenummerd.

De Pelsmacker, Patrick

Teacher's Manual: Marketing Communications, Financial Times/Prentice Hall, London, 2001.

De Pelsmacker, Patrick, Geuens, Maggie, VAN WINKEL, K