Managing corporate identity: an internal perspective (2005)
Simoes, Claudia, Dibb, Sally, Fisk, Raymond P.
Management plays a key role in the development and maintenance of corporate identity, including paying particular attention to the internal and controllable aspects of the process. The progression of...
Marketing: concepts and strategies. 5th edition (2005)
Dibb, Sally, Simkin, Lyndon, Pride, William M., Ferrell, O.C.
Throughout the 1980's Bill Pride and OC Ferrell's text led the way in the USA, with full colour design and cutting edge supplements for tutors. In the UK and Europe, tutors mainly used Kotler's or...
Market Segmentation Implementation Barriers and How to Overcome Them (2005)
Market segmentation's role in marketing and strategic planning is well established. Yet businesses using segmentation in practice frequently encounter barriers that impede their success. This paper...
Brand switching in clothing as a manifestation of variety-seeking behavior (2005)
Michaelidou, Nina, Dibb, Sally, Arnott, David
The paper examines the relationship between consumers’ general need for variety in their lives and their brand switching behavior when shopping for clothes. A review of the various motivations of...
Characteristics of marketing channels: a theoretical framework (2005)
Michaelidou, Nina, Arnott, David C., Dibb, Sally
In this paper we focus on the notion of channel characteristics. The discussion presented is based on the idea that proliferation of non-store channels (catalogues, direct mail, Internet, etc) and...
Marketing briefs: a revision and study guide. 2nd edition (2004)
This revised and updated second edition of "Marketing Briefs: A Revision and Study Guide" gives every marketing student the most comprehensive collection of definitive overviews of every key concept...
Religious influences on shopping behaviour: an exploratory study (2004)
The significance of religious value systems has long been recognized in sociology and psychology but is not yet fully acknowledged in consumer research. Studies in the marketing literature suggest...
Relationship marketing and CRM: a financial services case study (2004)
This paper considers the shift towards relationship marketing principles and the implementation of CRM in the retail financial services sector. Many players offering personal banking and related...
Sausen, Karsten, Dibb, Sally, Tomczak, Torsten
Resources and capabilities drive market segmentation success, yet little attention has been devoted to applying the resource-based and dynamic capability views of the firm to market segmentation. The...
Market segmentation: changes and challenges (2003)
Market segmentation is the process whereby producers organise their knowledge of current and potential customer groups and select, for particular attention, those whose needs they are best able to...
Marketing educators: addressing implementation in core courses (2003)
Most marketing textbooks and the majority of UK business school marketing courses fail to devote attention to how the marketing function within an organization can influence and facilitate the...
Is 'culture' a justifiable variable for market segmentation?: A cross-cultural example (2003)
Lindridge, Andrew, Dibb, Sally
This paper investigates whether culture can be used to segment a market. Using Indians, resident in Britain (British Indians) as an example, previous research suggests that culture's manifestation...
Is 'culture' a justifiable variable for market segmentation? A cross-cultural example (2003)
Lindridge, Andrew, Dibb, Sally
This paper investigates whether culture can be used to segment a market. Using Indians, resident in Britain (British Indians) as an example, previous research suggests that culture's manifestation...
Marketing knowledge and the value of segmentation (2002)
Dibb, Sally, Stern, Philip, Wensley, Robin
This paper reports findings from a study into how marketing academics and MBA students view segmentation. The research indicates that both respondent groups view segmentation as being more valuable...
The underlying managerial rationale for segmenting markets is well established, with the marketing literature citing a range of benefits for businesses adopting a segmentation approach. Yet...
Marketing planning: best practice (2001)
Marketing planning is widely used by businesses from all areas of industry to implement the components of marketing management. This systematic process involves marketing analyses, strategy...
Market segmentation: diagnosing and treating the barriers (2001)
Although the benefits that segmentation offers are well documented, businesses continue to encounter barriers to implementation. This raises an important dilemma. If corporations are to unlock the...
Rethinking the brand concept: new brand orientation (2001)
Recent academic work has introduced a series of innovative concepts to the branding debate. In particular, the concept of brands that are embedded throughout the organisation has come to the fore....
Marketing briefs: a revision and study guide (2001)
The short, snappy and succinct nature of the book structured chapters, which include a bulleted overview, illustrative examples and example examination questions and further reading / sources...
New Millennium, new segments: moving towards the segment of one? (2001)
Market segmentation benefits are well documented in the academicliterature and widely recognized by marketing practitioners. As technological advance alters the nature of marketing channels and...
The application of a relationship marketing perspective in retail banking (2001)
This article considers the development of relationship marketing in retail financial services. It begins by examining the relationship marketing literature and considering its application to the...
A comparative study of marketing planning in Portugal and the UK (2001)
Dibb, Sally, Farhangmehr, Minoo, Simkin, Lyndon
Most marketing managers are now convinced about the benefits that businesses gain from marketing planning. In the UK, research indicates that the majority of businesses are involved in some kind of...
New survey medium: collecting marketing data with e-mail and the world wide web (2001)
Dibb, Sally, Rushmer, A., Stern, P.
The attractions of a low-cost, easy to administer survey medium which provides sound and fast response rates are obvious. E-mail, either combined with the World Wide Web (WWW) or on its own, is that...