Store Format Choice and Shopping Trip Types (2009)
Reutterer, Thomas, Teller, Christoph
Purpose – The purpose of the paper is to identify store format attributes that impact on store format choice when consumers conduct fill-in or major trips to buy groceries. By doing so, we take...
Hedonic and Utilitarian Shopper Types in Evolved and Created Retail Agglomerations (2008)
Teller, Christoph, Reutterer, Thomas, Schnedlitz, P.
This paper focuses on the impact of hedonic and utilitarian values of shopping on retail agglomeration patronage issues, in particular on shopping behaviour and the perception of retail...
Teller, Christoph, Reutterer, Thomas
This paper attempts to contribute to a more thorough understanding of the on-site (in vivo) evaluation of retail agglomerations once shoppers have already made their destination choices. To address...
A REVIEW OF METHODS FOR MEASURING WILLINGNESS-TO-PAY (2008)
Christoph Breidert, Michael Hahsler, Thomas Reutterer
Knowledge about a product’s willingness-to-pay on behalf of its (potential) customers plays a crucial role in many areas of marketing management like pricing decisions or new product development....
Reutterer, Thomas, Boztug, Yasemin, Breugelmans, Els
We present a decision-support tool that assists direct marketers in selecting subsets of promising categories from the large assortment they typically offer for inclusion in targeted promotions. The...
Market Segmentation and Competitive Analysis: A Comparison of Simultaneous Approaches (2007)
Thomas Reutterer, Martin Natter
In this paper, the "Self-Organising (Feature) Map" (SOM) methodology as originally proposed by Kohonen [1] is employed in the context of competitive market structure and segmentation...
An Improved Collaborative Filtering (2007)
Approach For Predicting, Thomas Reutterer, In Cooperation
Retail managers have been interested in learning about cross-category purchase behavior of their customers for a fairly long time. More recently, the task of inferring cross-category relationship...
A Combined Approach for Segment-Specific Analysis of Market Basket Data (2006)
Boztuğ, Yasemin, Reutterer, Thomas
There are two main research traditions for analyzing market basket data that exist more or less independently from each other, namely exploratory and explanatory model types. Exploratory approaches...
A Combined Approach for Segment-Specific Analysis of Market Basket Data (2006)
Boztuğ, Yasemin, Reutterer, Thomas
There are two main research traditions for analyzing market basket data that exist more or less independently from each other, namely exploratory and explanatory model types. Exploratory approaches...
Implications of probabilistic data modeling for mining association rules (2006)
Michael Hahsler, Kurt Hornik, Thomas Reutterer
Abstract. Mining association rules is an important technique for discovering meaningful patterns in transaction databases. In the current literature, the properties of algorithms to mine association...
A Combined Approach for Segment-Specific Analysis of Market Basket Data ∗ (2006)
Yasemin Boztuğ, Thomas Reutterer, Thomas Reutterer
This research was supported by the Deutsche
Implications of probabilistic data modeling for rule mining (2005)
Hahsler, Michael, Hornik, Kurt, Reutterer, Thomas
Mining association rules is an important technique for discovering meaningful patterns in transaction databases. In the current literature, the properties of algorithms to mine associations are...
Implications of probabilistic data modeling for rule mining (2005)
Thomas Reutterer, Michael Hahsler, Michael Hahsler, Kurt Hornik, Kurt Hornik, ...
Mild, Andreas, Reutterer, Thomas
Retail managers have been interested in learning about cross-category purchase behavior of their customers for a fairly long time. More recently, the task of inferring cross-category relationship...
Segmentation based competitive analysis with MULTICLUS and topology preserving networks (1999)
Reutterer, Thomas, Natter, Martin
Two neural network approaches, Kohonen's Self-Organizing (Feature) Map (SOM) and the Topology Representing Network (TRN) of Martinetz and Schulten are employed in the context of competitive market...
Segmentation based competitive analysis with MULTICLUS and topology preserving networks (1999)
Reutterer, Thomas; Natter, Martin
Two neural network approaches, Kohonen's Self-Organizing (Feature) Map (SOM) and the Topology Representing Network (TRN) of Martinetz and Schulten are employed in the context of competitive market...
Segmentation Based Competitive Analysis with MULTICLUS and Topology Preserving Networks (1999)
Management Science, In Cooperation, Thomas Reutterer, Thomas Reutterer, Martin Natter, Martin Natter
Two neural network approaches, Kohonen's Self-Organizing (Feature) Map (SOM) and the Topology Representing Network (TRN) of Martinetz and Schulten are employed in the context of competitive...
Competitive market structure and segmentation analysis with self-organizing feature maps (1998)
The simultaneous treatment of two interrelated and well-known tasks from strategic marketing planning, namely the determination of competitive market structure (CMS) and market segmentation, is...
Thomas Reutterer, Thomas Reutterer
: The objective and related issues of simultaneously performing competitive market structure (CMS) and market segmentation analysis is well-documented in the marketing literature. In this paper, an...
Thomas Reutterer, Management Science
: In this paper the "Self-Organizing (Feature) Map" (SOM) methodology as originally proposed by Kohonen (1982) is employed in the context of Competitive Market Structure (CMS) and...
Zugl.: Wien, WirtschaftsUniversiẗat, Diss., 1997.
A Combined Approach for Segment-Specific Analysis of Market Basket Data
Yasemin Boztug, Thomas Reutterer
There are two main research traditions for analyzing market basket data that exist more or less independently from each other, namely exploratory and explanatory model types. Exploratory approaches...