Semiparametric Stepwise Regression to Estimate Sales Promotion Effects (2008)
Winfried J. Steiner, Christiane Belitz, Stefan Lang
semiparametric models to estimate the influence of price promotions on brand sales, and both obtained superior performance for their models compared to strictly parametric modeling. Following these...
Bayesian Geoadditive Seemingly Unrelated Regression (2007)
Stefan Lang, Samson B. Adebayo, Ludwig Fahrmeir, Winfried J. Steiner
Parametric seemingly unrelated (SUR) models are... In this paper, we develop a Bayesian semiparametric SUR model, where the usual linear predictors are replaced by more flexible additive predictors...
Thomas Kneib, Bernhard Baumgartner, Winfried J. Steiner
The multinomial logit model (MNL) is one of the most frequently used statistical models in marketing applications. It allows to relate an unordered categorical response variable, for example...
Semiparametric Multinomial Logit Models for Analysing Consumer Choice Behaviour (2006)
Kneib, Thomas, Baumgartner, Bernhard, Steiner, Winfried J.
The multinomial logit model (MNL) is one of the most frequently used statistical models in marketing applications. It allows to relate an unordered categorical response variable, for example...
Semiparametric Stepwise Regression to Estimate Sales Promotion Effects (2005)
Steiner, Winfried J., Belitz, Christiane, Lang, Stefan
Kalyanam and Shively (1998) and van Heerde et al. (2001) have proposed semiparametric models to estimate the influence of price promotions on brand sales, and both obtained superior performance for...
Steiner, Winfried J., Baumgartner, Bernhard
Die Marktsegmentierung zählt neben der Neuproduktplanung und Preisgestaltung zu den wesentlichen Einsatzgebieten der Conjoint-Analyse. Neben traditionell eingesetzten zweistufigen Vorgehensweisen,...
Brezger, Andreas, Steiner, Winfried J.
Generalized additive models have become a widely used instrument for flexible regression analysis. In many practical situations, however, it is desirable to restrict the flexibility of nonparametric...
Conjoint-Analyse und Marktsegmentierung (2003)
Steiner, Winfried J., Baumgartner, Bernhard
Die Marktsegmentierung zählt neben der Neuproduktplanung und Preisgestaltung zu den wesentlichen Einsatzgebieten der Conjoint-Analyse. Neben traditionell eingesetzten zweistufigen Vorgehensweisen,...
Steiner, Winfried J., Hruschka, Harald
Designing and pricing new products is one of the most critical activities for a firm, and it is well-known that taking into account consumer preferences for design decisions is essential for products...
Steiner, Winfried J., Hruschka, Harald
Designing and pricing new products is one of the most critical activities for a firm, and it is well-known that taking into account consumer preferences for design decisions is essential for products...
Steiner, Winfried J., Hruschka, Harald
Designing and pricing new products is one of the most critical activities for a firm, and it is well-known that taking into account consumer preferences for design decisions is essential for products...
Steiner, Winfried J., Hruschka, Harald
Designing and pricing new products is one of the most critical activities for a firm, and it is well-known that taking into account consumer preferences for design decisions is essential for products...
Bayesian Geoadditive Seemingly Unrelated Regression (2002)
Lang, Stefan, Adebayo, Samson B., Fahrmeir, Ludwig, Steiner, Winfried J.
Parametric seemingly unrelated regression (SUR) models are a common tool for multivariate regression analysis when error variables are reasonably correlated, so that separate univariate analysis may...
Optimale Neuproduktplanung : Entscheidungsmodelle und wettbewerbsorientierte Ansätze / (1999)
Zugl.: Regensburg, Universiẗat, Diss., 1998.
Conjoint-Analyse und Marktsegmentierung
Steiner, Winfried J., Baumgartner, Bernhard
Die Marktsegmentierung zählt neben der Neuproduktplanung und Preisgestaltung zu den wesentlichen Einsatzgebieten der Conjoint-Analyse. Neben traditionell eingesetzten zweistufigen Vorgehensweisen,...
Additive models with random scaling factors: applications to modeling price response functions
Peter Wechselberger, Stefan Lang, Winfried J. Steiner
We discuss inference for additive models with random scaling factors. The additive effects are of the form (1+g)f(z) where f is a nonlinear function of the continuous covariate z modeled by...